UMASSIF / ShuangJing VIVA

On the first floor of ShuangJing VIVA in the CBD area of Beijing, there is a UMASSIF bakery along the street. In the stores in the Nordic region, the UMASSIF are connected with the brands HAY and WAGAS. Therefore, while designing a separate store, it is also desirable to echo the design of the store connected to the side.

The whole store is equipped with the natural space and health concept of the original Maishanqiu brand concept, and is fully expressed by natural materials and combination methods.

Taking full advantage of the height of the store floor, the wooden swatches of different heights and widths of different heights and widths are important embellishments, which add a natural image and a sense of goodness to the bakery. As a bakery attached to a coffee shop, it is also important to make people feel comfortable and happy.